Since 1945, the ELLE brand has changed the way women want to live their own lives, by consciously guiding them in their daily life in all aspects.
ELLE has become a synonym of “everything” to do with woman, from fashion, beauty, but also lifestyle, travel, art, food, cars as well as technology. This Parisian lifestyle has made each woman feel unique and the ultimate segment to cover the every single moment of the ELLE woman life, the ELLE Café is expanding in 2018 with new locations in Shanghai and Bangkok, after the launch of the first ELLE Café experience in Tokyo a few years ago.
A trendy and casual chic destination
The ELLE Café promise mirrors the iconic French “Art de vivre” and unique lifestyle experience, to appeal to international-minded customers and health enthusiast. It offers signature recipes celebrating health and beauty in outstanding locations with a relaxing and sophisticated design.
A seamless combination of local & Parisian styles delivering femininity and delicacy
ELLE Café combines the art of healthy food with Parisian style, in interesting designs and distinguished decoration elements, different according to each country and place, mixing ELLE DNA with local cultures that are perfectly matched.
The decoration of the ELLE Café at Aoyama in Tokyo has been created by Sarah Lavoine. The ELLE Café in Bangkok, located on the 4th floor of Siam Takashimaya Dpt. Store (at ICONSIAM) has a warm welcoming minimal gray wall decorated with handmade white fabrics and with wooden elements. White marble floor makes the café look lively and bright. This concept of smart and beautiful dining has never been experienced before in Thailand.
The ELLE Café entered the Chinese café culture in Shanghai with an innovative concept, integrating a book store and cooperating with furniture brands. ELLE Café at Xintiandi Square creates a dining space combining art and books, becoming a multi-cultural space as a “life gallery”.
A new dimension of modern healthy lifestyle in an all-in-one café
In each and single ELLE Café, all food is daily cooked with fresh and qualitative ingredients by female chefs, experts in their country. The French inspired menu is adapted with local specificities in line with consumers’ habits and according to the seasons’ trends.
The ELLE Café is not only a place where to eat, but offers more experiences moments to visitors by organizing friendly interactions such as workshops around food or fashion, and lifestyle.
Along with the café culture growing, the ELLE Café family counts in 2018 with 4 locations in Tokyo (Aoyama), Shanghai (Xintiandi square), Chengduand Bangkok (Siam TakashimayaDpt. Store). New comers are expected to join the ELLE Café concept in 2019, expanding to new continents.